Share Your Research, Maximize Your Social Impacts
Rebranding as a way of company long-lasting existence in the market
Journal: Marketing and Management of Innovations (Vol.2, No. 3)Publication Date: 2011-10-06
Authors : S.M. Makhnusha; O.V. Oleynik;
Page : 143-150
Keywords : branding; rebranding; renaming; restyling; positioning; mission; adequacy; power of domination; scale rate; efficiency;
Source : Download
Find it from : Google Scholar
Abstract
In the article the authors investigate the essence of rebranding and experience in it by companies in modern market conditions, reasons, tasks, methods of its conducting. The approach to estimation of resultativeness of the rebranding from the point of view of parameters of brands adequacy, power of domination and scale rate is proposed.
Other Latest Articles
- Pricing according to the comprehensive system of information management factors (for example, the ETH “The University Book”)
- Pedagogical marketing in activity of educational institutions
- Marketing analysis of the competitiveness of state-owned banks
- Main kinds of reward as the most important stimulus for increasing innovation activity of enterprise workers
- Innovative methods of influence on consumers: aromamarketing
Last modified: 2013-04-19 04:17:20