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Pricing according to the comprehensive system of information management factors (for example, the ETH “The University Book”)
Journal: Marketing and Management of Innovations (Vol.2, No. 3)Publication Date: 2011-10-06
Authors : T.O. Bashuk; N.V. Gaydabrus;
Page : 135-142
Keywords : pricing; comprehensive information support system of pricing; environmental factors;
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Abstract
The article deals with the establishment of reasonable pricing, taking into account external factors affecting it. Taking for example Trade & Publishing House University Book this approach developed by the price of a new children's English-Russian dictionary, which they plan to release.
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