Share Your Research, Maximize Your Social Impacts
Mobile marketing and the usage of a smartphone
Journal: Marketing and Management of Innovations (Vol.2, No. 4)Publication Date: 2011-12-13
Authors : A. Mirchev; Ph. Dicke;
Page : 50-59
Keywords : mobile marketing; smartphone; communications; mobile web; HTML5; iButterfly Plus;
Source : Download
Find it from : Google Scholar
Abstract
The following article is focusing on the topic of mobile marketing, its role at todays customer and the role of smartphones in this context.
Other Latest Articles
- The problems of innovation in enterprises
- Research of the technological innovation impact in the technology market and enterprise development
- Genesis of marketing
- Analysis of industrial design role in marketing of innovations and perfection of approaches to its monetary estimation
- Innovate and development of mankind: the history and modernity
Last modified: 2013-04-19 04:19:49