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Development of complex sales promotion of educational services in the specialty ?Management of innovation activities?
Journal: Marketing and Management of Innovations (Vol.2, No. 4)Publication Date: 2011-12-13
Authors : V.V Bozhkova; J.O. Timokhina;
Page : 75-79
Keywords : innovation management; sales promotion; target consumer groups; educational services; university;
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Abstract
In this article describes the complex of sales promotion of educational services in the specialty "Management of innovation activity" and proposed plan of decision to boost sales promotion for a new specialty in the Ukrainian education market.
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Last modified: 2013-04-19 04:19:49