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Synergetic effect of benchmarking competitive advantages
Journal: Marketing and Management of Innovations (Vol.2, No. 4)Publication Date: 2011-12-13
Authors : P.G. Pererva; N.P. Tkachova;
Page : 55-66
Keywords : competitiveness; competitive advantage; synergies; benchmarking; machine-building enterprises; performance;
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Abstract
It is analyzed the essence of synergistic competitive benchmarking. The classification of types of synergies is developed. It is determined the sources of synergies in conducting benchmarking of competitive advantages. It is proposed methodological framework definition of synergy in the formation of competitive advantage.
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Last modified: 2013-04-19 04:19:49