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Formation of the mechanism of interaction of the motor transportation enterprise with subjects the market of the international freight traffics
Journal: Marketing and Management of Innovations (Vol.2, No. 4)Publication Date: 2011-12-13
Authors : N.M.Ponomaryova; A.M.Ponomaryov;
Page : 196-201
Keywords : marketing; logistics; concept; subject of the market; clientenoughtable;
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Abstract
Takes up a question of formation of the mechanism of interaction of the motor transportation enterprise (MC) in the market of the international cargo automobile transportations (ICAT) with subjects of the market. Given the characteristic of the basic subjects which operate in market ICAT. The innovation model card clientenoughtable MC in market of ICAT is offered.
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