Place of branding in the modern marketing concept

The article explored the evolution of competitiveness factors and shows the growing role of branding. Summarizes the market trends and complemented the main marketing priorities intoday's environment. It is investigated the nature of the new concepts of marketing, which embodies thevarious sources of competitiveness of goods. It is defined the place of branding in marketing enterprise system, forms of its integration and its relationship with concepts of marketing.