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Customer capital of industrial enterprises-innovators: essence, structure and role
Journal: Marketing and Management of Innovations (Vol.2, No. 4)Publication Date: 2011-12-13
Authors : Ie.O. Golysheva;
Page : 175-180
Keywords : customer capital; client capital; intellectual capital; long term relationships; economic players;
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Abstract
It is analyzed the main researchers approaches to the definition of customer capital and its components as part of intellectual capital. It is also proposed the authors look to the essence of customer capital and its role in the structure of intellectual capital.
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