Big Data Analytics- In Retail Sector

Retailing concept has fundamentally changed the business, and the customers at present have the ability to use and access to the variety of products offered with the help of retail outlets in many forms. In order to compete with the global market and business needs and as well as for better growth, retail companies are using marketing strategies based on the aspect of data. This has made a way for companies in retailing where data being a major source to understand the timely needs of customers and in the prediction of the buying behaviour of the customers. Retail companies are finding different ways to extract meaningful information from large data sets through different sources, and in various formats. Big data is one of the technologies in present days which are helping the retail industries. Companies are trying to understand how big data and analytics can empower them to take right decisions. In this study it tells about how big data analytics impacts retail sector.