Public Management Role for the Encouragement of the Entrepreneurial Ecosystem in Imperatriz (Ma) – Brazil

This study aims to analyze the participation of municipal and state public management in fostering the entrepreneurial ecosystem in the municipality of Imperatriz (MA) and is based on the six pillars proposed: public policies, financial capital, culture, institutions support, human resources, and markets. The descriptive research method was used; the semi-structured interview for data collection; descriptive document analysis and the application of sensemaking techniques, such as visual map and narrative strategy. The research is also qualitative, by accessibility criteria, and in the field for comparison with the data obtained in the mapping. About documentary research, a temporal scaling of the last ten years was carried out. It is observed, in view of the mapping, that there is engagement and efforts of the municipal and state public administration directed towards entrepreneurial actions, above all, these actions need to be more widespread among higher education institutions. The data obtained in the field analysis were relevant to this investigation, showing the inclusion and participation of public management in the development of actions that optimize and develop the entrepreneurial ecosystem in the municipality. The data obtained in the two types of analysis were compared by triangulation to promote a clear understanding of the role of Empress' public management within the investigated scenario. Therefore, it is concluded that the objective of this study at the end of the assessment was achieved.