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The influence of the service level on the pricing policy of a trading company
Journal: Vestnik of Institute of Economic Research (Vol.22, No. 2)Publication Date: 2021-06-01
Authors : Popadyuk O.I.;
Page : 121-127
Keywords : trading enterprise; trade services; trade services quality; strategy; principles; pricing policy;
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Abstract
The article presents the results of theoretical research of the trade services level influence on the pricing policy of an enterprise, considers the principles of formation of the pricing policy of trade enterprises. An algorithm for the formation of a pricing policy and a strategy for its implementation at trade enterprises under the influence of external factors are offered.
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Last modified: 2021-10-22 12:30:33