Limitation as a trigger of increasing consumer interest to the product

The article outlines the theoretical foundations for using the psychological trigger "deficit" ("limit") in developing an effective marketing communication strategy with the target audience. The author considers the types of limiters used when working with a consumer, suggests the most effective combination of the “deficiency” trigger with other psychological stimuli, and also gives the main rule for using limitation as a selling trigger. The article provides samples of the speech formulation of a trigger of this type, the mechanism for its practical implementation, and an example of visualization is given.