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Sensor marketing: recommendations for the color design of the shop

Journal: Science Journal "NovaInfo" (Vol.131, No. 1)

Publication Date:

Authors : ;

Page : 34-36

Keywords : SENSORY MARKETING; MARKETING; CONSUMER; TARGET AUDIENCE; PSYCHOLOGICAL STIMULATION; COLOR; COLOR DESIGN; POINT OF SALE;

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Abstract

The article deals with one of the aspects of sensory marketing — the impact on the consumer's senses through the color design of the outlet. Based on the studied theoretical material and the results of the survey, the author gives practical recommendations on this issue.

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Last modified: 2022-04-22 04:59:40