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Identifying the problems of modern gender marketing when surveying consumers

Journal: Science Journal "NovaInfo" (Vol.131, No. 1)

Publication Date:

Authors : ;

Page : 31-32

Keywords : GENDER MARKETING; MARKETING; GENDER; GENDER STEREOTYPE; MARKETING STRATEGY; QUESTIONNAIRE; QUESTIONING; CONSUMER; RESPONDENT;

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Abstract

The article examines the attitude of consumers to the problems of modern gender marketing, revealed through a questionnaire survey. The author made a general conclusion based on the results of the survey and made a recommendation to eliminate gender stereotypes.

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Last modified: 2022-04-22 04:59:40