ENTERPRISE’S FINANCIAL SUSTAINABILITY: ESSENCE AND INFLUENCING FACTORS

Based on the analysis of theoretical developments, understanding the essence of the concept «financial stability of the enterprise» is deepened. We propose to define it as a dynamic integral characteristic that characterizes the ability of an enterprise as a system to transform resources and risks and fully perform its functions. This allowed determining the specifics of the financial stability of the enterprise in the structure of the mechanism of evaluation and management. To improve the quality of management, a system of factors affecting the financial stability of the enterprise was formed, with a division into external (direct and indirect) and internal. The author has established that all factors should be considered in a complex as a unified system to improve the efficiency of processes for ensuring the financial stability of the enterprise in today's economic environment.