BLOGGERS IN ONLINE MEDIA OF THE DECISION TO TRAVEL IN THAILAND

This paper aimed to study 1) Bloggers in online media of the decision to travel in Thailand With the quantitative method, the questionnaire covered 400 samples of tourist with non-probability and accidental sampling. Then, the data were analyzed with descriptive statistics for the respondent's information and with the correlation and multiple regression to find out any concordances between the bloggers and the decision to travel in Thailand. The research indicated that 1) for the whole of the bloggers, Personal (X1) (β =0.412, α < .01) and Photograph (X4) (β =0.512, α < .05) had the decision to travel in Thailand. a statistically significant effect on the travel in Thailand