The Effect of Social Media Addiction on Student Phubbing Behavior

Phubbing is a phenomenon that occurs due to technological developments without realizing it occurs in student interactions in everyday life. This study wanted to find out whether there was a relationship between social media addiction and phubbing behavior among college students. The hypothesis proposed is that there is a relationship between social media addiction and phubbing behavior. This research uses quantitative research methods with correlational research type. The research data collection was carried out using a questionnaire method. Respondents were selected by the purposive sampling technique. The number of samples used as research subjects was 65 participants. The results of data analysis show that the correlation coefficient is (r) 0.311 with sig. 0,000 (p <0.01). This study concludes that there is a positive relationship between social media addiction and phubbing behavior. The higher the social media addiction, the higher the phubbing behavior. The contribution of social media addiction to phubbing behavior was 19.7%. While the remaining 80.3% is another factor not included in the study