ANALYSIS OF BUSINESS SUCCESS IN VIEW OF BUSINESS ENVIRONMENT, AVAILABILITY OF INFRASTRUCTURE AND STRATEGIC LOCATION

This study aims to analyze the effect of the business environment on business success, the effect of infrastructure availability on business success, the effect of strategic location on business success, the influence of business environment, infrastructure, and strategic location on business success. The population in this study were 64 rice stalls in the city of Semarang. The number of samples in this study were 35 respondents. The sampling technique uses simple random sampling because the members of the population are considered homogeneous. The results of the study concluded that the business environment partially has a positive effect on business success, the availability of infrastructure partially has a positive effect on business success, strategic location partially has a positive effect on business success, business environment, availability of infrastructure, and strategic location simultaneously affect the success of the business. Future research should be carried out in Central Java Province and raise several other independent variables.