CHANGING CONSUMER PATTERNS IN THREE URBAN GENERATIONS

Smart technologies, formerly mostly a fad among the younger generation, are becoming generally accepted in all spheres of society due to their fast expansion and application. A "smart" technology in this meaning is an internet-connected electronic device or system that allows for user interaction. Now that more consumers are comfortable using computers and the internet (Immonen & Sintonen, 2015), businesses may provide them more effective customer service. Because of this shift, customers now demand individualised attention from stores and other companies while still receiving high-quality service. European retailers, like those elsewhere, have begun investigating the benefits of smart technology like Smart Labels and Unique Identifiers and Near Field Communication (NFC) payments (Pantano, 2014)