FEATURES OF THE FUNCTIONING THE ALTERNATIVE ENERGY MARKET WITHIN EUROPEAN COUNTRIES

The purpose of the scientific research is to study the growth potential of alternative energy in European countries and to determine the prospects of Ukraine's development vectors. The policy of greening in European countries was considered, the main directions, methods and level of efficiency of the functioning of facilities using alternative energy were determined. Econometric equations were developed: the first equation characterizes the influence of factors related to the European concept of greening the economy, namely, the driving forces for the growth of energy consumption from alternative sources are the reduction of emissions and natural gas consumption; the second equation, based on econometric modeling, consists in the study of the dependence of alternative consumption in the selected countries on GDP, the unemployment rate and the price of natural gas (currently and for the two previous years). The main problems and reasons for the introduction of green energy in Europe have been identified. Ways of introducing alternative energy in Ukraine have been determined, taking into account the current situation and the state of war. The results of the conducted research on the formation and implementation of environmental policy in the conditions of increasing need for economic and energy security of European countries will help the government of Ukraine to implement the policy of greening, taking into account the experience and results of the studied countries. The obtained data can be used in their research by other governmental and non-governmental organizations and institutions.