FEATURES OF ANTI–CRISIS MANAGEMENT OF AN ENTERPRISE IN THE CONDITIONS OF INNOVATIVE DEVELOPMENT

The purpose of the article is to study the features of anti-crisis management of an enterprise in the conditions of innovative development. It has been determined that the necessary basis for bringing enterprises out of the crisis is a fundamentally innovative restructuring of processes in all areas of activity and the efforts of all interested parties to implement anti-crisis measures. It has been established that crisis management based on innovative changes is a more effective means of dealing with losses compared to saving money in economic, social and financial terms and should be decisive for ensuring the break-even operation of the enterprise. The principles on which the anti-crisis management system should be built are singled out. The stages on which the anti-crisis management of an enterprise in the conditions of innovative development should be based are disclosed. It has been determined that innovations such as product, process and organizational restructuring are the most important for risk management. It has been established that product innovation is the introduction of technologically new or improved products; process innovations are aimed at reducing all types of costs (including time costs) and improving the quality of work; restructuring innovations mainly consist in the restructuring of the central elements of the enterprise function. It has been established that risk management based on innovation will help to avoid crisis situations in corporate development, create stable business conditions and increase competitiveness in the market. The characteristics of the innovative strategy of the enterprise as an organizational component of anti-crisis management are disclosed. It has been established that the use of innovations in anti-crisis management can not only reduce costs and improve the quality of work, but also create the basis for the innovative development of an enterprise.