RESPONSIBLE HRM IN THE QUALITY MANAGEMENT SYSTEM AT ENTERPRISES OF INDUSTRY 4.0 IN RUSSIA

The purpose of this article is to determine the place of responsible HRM in the quality management system at enterprises of industry 4.0 in Russia, as well as to identify prospects and develop recommendations for improving the Russian model of this management.The study of Russia's experience for 2021-2023 based on the statistics of the stock indices of the Moscow Stock Exchange using the regression analysis method has revealed that corporate social responsibility stimulates to the development of enterprises in industry 4.0 (proved by the example of telecommunications). Based on statistical data for 2018-2021, a significant contribution of responsible personnel management to improving the efficiency of quality management of Russian enterprises in industry 4.0 was substantiated using correlation analysis. As a result, an improved quality management model of enterprises in industry 4.0 based on responsible HRM has been developed, which has identified key management practices and advantages of responsible HRM at each stage of the innovation process. The main conclusion based on the results of the study is that responsible HRM occupies a central place in the quality management system at enterprises of industry 4.0 in Russia.The contribution of the article to the literature is that it opens up a new perspective on the prospects for improving the quality management at enterprises in industry 4.0 – with the help of responsible HRM. The article describes these prospects in detail on the example of Russia and offers applied recommendations taking into account the specifics of the Russian HR model of quality management at enterprises of industry 4.0. The practical significance of the authors' conclusions and developments is that they make it possible to realize the potential of improving product quality of industry 4.0 in Russia in the “Decade of Action”.