APPLICATION OF THE LATEST MARKETING TECHNOLOGIES IN ONE’S OWN PRACTICE BUSINESS DURING MARTIAL LAW IN UKRAINE

The article defines the importance of using the latest marketing technologies in the business sphere during the period of martial law in the country. The application of cross marketing, which, under today's conditions, is actively implemented by entrepreneurs of small and medium-sized businesses in market activity, is considered. The main types, forms and tools of cross marketing are defined. The stages of his campaign are detailed. The attitude of entrepreneurs to the practical application of cross-marketing technology, the choice of partner(s) and the verification of their integrity was investigated. The influence of cross-marketing advantage factors on the practice of one's own business was evaluated.