ANALYSIS OF CORPORATE CULTURE OF CHINESE SMALL AND MEDIUM-SIZED INTERNET ENTERPRISES

Corporate culture can significantly enhance the creativity and cohesion of employees, and the alignment between employee values and corporate values can effectively reflect and guide enterprise management. This study focuses on small and medium-sized Internet enterprises in China. It surveys the current situation and existing problems of corporate culture. The survey reveals that corporate culture often acts as a means for managers to attract or motivate employees. While employees highly recognize and acknowledge corporate culture, senior managers have a lower level of recognition. Employees expect to achieve spiritual alignment with corporate culture. However, managers constrain this core alignment during the construction and implementation. To establish and implement a robust corporate culture, managers should prioritize employees' participation degree, enhance their understanding, continuously innovate corporate culture, and promote employee golden behaviors and the development of enterprises with exceptional corporate culture.