ASSESSMENT OF THE IMPACT OF RUSSIAN AGGRESSION ON THE BUSINESS CLIMATE AND INVESTMENT ATTRACTIVENESS OF UKRAINE

The level of investment attractiveness of each country is an indicator of the success of economic policy at the macro and micro level. As a cumulative indicator, it is under the influence of direct and indirect factors. In addition, a characteristic feature of the possibility of attracting investments is the time to form a coherent policy of state bodies and private institutions, provided there are external positive influencing factors. At the same time, only one factor, even in the short term, is enough to significantly reduce the country's investment attractiveness for potential investors. The Ukrainian economy is in a state of deep destruction, which cannot be overcome without a favorable business climate. The events of the last 9 years had a significant impact on the economy of Ukraine. The conflict in the east of Ukraine, the annexation of Crimea, the full-scale invasion, as well as political and economic instability contributed to a reduction in the inflow of foreign investments. Since 2014, it has become difficult to insure foreign investments due to uncertainty and the impossibility of assessing potential risks and losses, which has led to a decrease in Ukraine's investment attractiveness. Currently, Ukraine cannot achieve sustainable economic development on its own, and that is why it needs significant attraction of foreign capital. The article examines the essence of the concepts of “investment attractiveness” and “business climate”. Factors that determine the country's investment attractiveness are considered in detail. The key trends of Ukraine's economic indicators, which have a direct impact on its investment image, are depicted. The place of Ukraine in the world ratings, in particular credit ratings, whose results determine the level of investment attractiveness and the state of the business climate, is considered. A comprehensive analysis was carried out, which made it possible to determine the current state of the business climate in Ukraine. Factors that have a positive and negative impact on the investment attractiveness of Ukraine have been identified.