CREATIVE EDUCATION AS A CATALYST FOR ECONOMIC INNOVATIONS: INSIGHTS FROM MEDIASTAR

Introduction. This study explores the transformative impact of educational innovations on sustainable economic development, with a particular focus on the role of creative education. The research is based on comprehensive economic analysis and the utilization of MediaStar as a prominent subject of investigation. MediaStar is an educational company known for its progressive approach to creating online courses using modern technologies. These courses encompass various fields, including artificial intelligence, machine learning, economics, and finance, serving both students and professionals and providing them with valuable knowledge and skills. The research delves into the influence of creative educational programs offered by MediaStar in various economic domains. Significant emphasis is placed on media literacy as a critical aspect of the study, given its pivotal role in the development of the media industry. The study demonstrates that individuals who have undergone training at MediaStar are better equipped for critical analysis of media content, which enhances trust in news and information sources. This, in turn, significantly impacts advertising economics, journalism, and the realm of social media. Purpose. The objective of this study is to analyze the influence of educational innovations on sustainable economic development, with a specific focus on the role of creative education. The research is based on a comprehensive analysis of economic factors and the use of MediaStar as a key subject of investigation. Materials and Methods. To achieve the stated objective, this study employed the analysis of economic data, statistical methods, and information obtained from MediaStar's educational programs. The research methodology involved data collection and analysis, result comparisons, and drawing conclusions. Results. The study demonstrates that creative education provided by MediaStar influences the preparation of professionals in various economic sectors, providing them with valuable skills and knowledge. Graduates of MediaStar programs effectively apply their knowledge in the fields of information technology, finance, and economics. Perspectives. The research indicates the potential impact of creative education on economic development and society. The possibility of combining quality education and innovation may contribute to further growth and development.