MAIN ASPECTS OF USING ANALYTICAL TOOLS FOR BUSINESS PROCESSES MANAGEMENT AT THE ENTERPRISE

Introduction. As of today, business process analysis becomes a key tool in business management. It enables enterprises to thoroughly study their processes, identify operational shortcomings, and address any problematic areas that may limit financial and economic outcomes. Business process analysis is a detailed examination of each part of a process, assessing its effectiveness, identifying ways for improvement, and making corresponding adjustments. Goal. The main purpose of the article is to explore the key analytical tools and approaches that assist enterprises in effectively enhancing and optimizing their business processes. Materials and methods. The research materials include: 1) works by domestic and foreign authors dedicated to the issues of business process management in modern enterprises; 2) informative websites on the information technology support and automation of business processes in enterprises. In the process of conducting the research, the following scientific methods were utilized: theoretical generalization and grouping (to create practical recommendations for the use of analytical tools in business process management in the enterprise); formalization, analysis, and synthesis (for the construction of a schematic representation of business process optimization); logical generalization of results (formulation of conclusions). The results. The article explores the importance of applying analytical tools in business process management, as modern enterprises face various challenges and opportunities, and analytics becomes a key tool for understanding and optimizing processes. The main analytical tools used for continuous process improvement are considered and characterized since enterprises need to effectively assess and optimize their business processes using analytics to identify the real financial and economic state. It is argued that business process management is an effective element of the successful operation of any enterprise. The use of analytical tools and modern methods of business process management allows enterprises to increase efficiency, make informed decisions, and remain competitive in a constantly changing business environment. Prospects. In future scientific research, it is suggested to focus on the process of modeling business processes, which is an integral component of enterprise management. This will enable enterprises to enhance their efficiency.