CORPORATE INTEGRATION IS AN ELEMENT OF THE EXISTENCE OF CONSTRUCTION INDUSTRY ENTERPRISES IN MODERN CONDITIONS

Introduction. The construction industry is one of the most promising industries of our time, which has a major impact on the country's economy. Any part of the infrastructure or real estate built around us is carried out by segments of the construction industry. The industry is undergoing a profound transformation, driven by technological progress, demographic changes, military operations, security and the requirements of nominative legal acts, etc. These trends contribute to the formation and development of integration processes, which substantiates the relevance of the research. Objective. The purpose of the study is to investigate the essence of the integration of construction industry enterprises as a promising element of existence in modern conditions. Materials and methods. The materials of the study are: 1) regulatory and legal support for the regulation of real estate objects to be built in the future; 2) works of domestic authors conducting their scientific and practical research on the integration of enterprises. The following scientific methods were used in the course of the study: theoretical generalization (to determine the content of integration and the potential in the process of integration and their characteristics); formalization (to define the concept of «integration of enterprises in the construction industry»); logical generalization of the results (formulation of conclusions). Results. The study of trends in the development of the construction industry has made it possible to identify the participants in the construction process (investor, developer, customer, general contractor, subcontractor) and their content and functions. The article examines the essence of the concept of «integration» and proves that such forms of enterprise integration as vertical and horizontal integration contribute to the formation and development of relations between participants in the construction industry. It is noted that the integration of enterprises in the construction industry allows, through interaction with another enterprise which has sufficient resources (financial, technological, production, labor), to achieve and realize the set goals. At the same time, the integration of business entities includes not only the «profit-cost» relationship, but also the mutual use of production or financial resources, optimization of business processes, etc. The authors substantiate that the potential in the integration process is the amount of resources for joint use which the integrating enterprises set themselves on mutually beneficial terms in order to achieve certain goals. The paper outlines the main aspects of managing the potential of integrating enterprises in the construction industry and recommends a general procedure for integrating enterprises in the construction industry. The paper determines that integration of enterprises in the construction industry is a process of interaction between two or more business entities, which leads to the interweaving of business processes and resources in unstable market conditions, with the aim of increasing their sustainability, which increase the efficiency of activities on a contractual basis. Prospects. Further scientific research is related to the definition of the theoretical and methodological process of managing the integration process at the enterprises of the construction industry.