Economic Determinants of Strategic Management of Integration and Diversification Processes of Corporate Enterprises

The work outlines tools for horizontal, vertical and conglomerate diversification and the formation of recommendations for building a corporate integrated system, which corporate systems will be able to use in their activities. The study highlighted the importance of diversification activities in today's conditions, characterized its main integration manifestations in the activities of corporate systems in trade activities. The key alternatives when choosing types of strategy (unrelated, combined and related diversification strategies) are presented and the main factors that should be taken into account when choosing them are defined. The key tools and features of the implementation of vertical, horizontal and conglomerate diversification, technological and economic for corporate trade networks in trade are characterized. The necessity of dividing the corporate integrated system into subsystems of strategic and operational management is clarified. The main tools for carrying out diversification activities are presented and characterized. In particular, the advantages and disadvantages of starting a new line of business within an existing enterprise, merging and/or taking over capital, creating strategic partnerships and/or new organizations, applying franchising, investing, etc., are characterized. It was determined that the issue of mutually coordinated, balanced, effective functioning of all elements of the corporate integrated system is directly correlated with the modernization of management models in corporate systems, which is a direction for further research.