Advertisement as A Tool for Brand Management A Case Study of Mobil Insecticide

This research study investigates the role of advertisement as a strategic tool for brand management, with a specific focus on Mobil Insecticide as a case study. The objective of this study is to analyze the effectiveness of Mobil Insecticides advertising campaigns in building and managing its brand image in the insecticide market. Advertisement serves as a means of protecting the production and making the target market to be aware of it. Proper advertisement can attract customers to make them know if it can get customer's patronage and easy identification of product among other brand in the market place. Through this, customers will be more loyal to the product. The research methodology involves a combination of qualitative and quantitative approaches of advertisements, consumer surveys, and comparative analysis with competitors. The findings reveal the impact of advertisement on brand perception, consumer behavior, and market competitiveness. The study concludes with recommendations for enhancing advertisement strategies for effective brand management in the insecticide industry. Chigbo Chika Chigozie | Eneh Nkiru Grace "Advertisement as A Tool for Brand Management (A Case Study of Mobil Insecticide)" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-2 , April 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64799.pdf Paper Url: https://www.ijtsrd.com/management/marketing/64799/advertisement-as-a-tool-for-brand-management-a-case-study-of-mobil-insecticide/chigbo-chika-chigozie