A Study on Influence of Celebrity Endorsed Advertising on Purchasing Behaviour among College Students

An advantage of using celebrities to promote your product is that it increases your chances of making an emotional connection with your customers. People see over 3,000 commercial images over their day, and most fail to register with them. On seeing their favourite celebrity attached to a product, the customers look at the product, which later makes them buy it. This study will help to see whether celebrity endorsements influence consumers purchasing decisions. This will help the advertisers and producers to have a look on their advertising strategies. It helps them realize the importance of using a celebrity in endorsing a product. The study conducted among college students can bring an outlook of the youth towards celebrity endorsed advertisements. Anusree P "A Study on Influence of Celebrity-Endorsed Advertising on Purchasing Behaviour among College Students" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-3 , June 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64946.pdf Paper Url: https://www.ijtsrd.com/management/marketing/64946/a-study-on-influence-of-celebrityendorsed-advertising-on-purchasing-behaviour-among-college-students/anusree-p