THE USE OF ARTIFICIAL INTELLIGENCE IN THE DEVELOPMENT OF A TRANSFER PRICING POLICY

The article analyses the cause and effect relationship between the development of new technologies and the impact of these technologies on the economic sphere. The authors pay special attention to the introduction of artificial intelligence into business processes in the formation of transfer pricing policy. The analysis of the potential application of the latest technologies and artificial intelligence in the entire process of transfer pricing formation and use allowed to identify the advantages, disadvantages and challenges arising in this regard. The results of the analysis indicate the growing role of artificial intelligence in the modern economy and also determine the potential of these technologies to improve the efficiency and effectiveness of transfer pricing processes. The aim of the article is to study the possibilities of optimising the control processes in transfer pricing policy making and to highlight the advantages and disadvantages of using the latest technologies and artificial intelligence. The considered positive aspects and difficulties form an idea of the use of the latest technologies in the analysis of controlled transactions and large data sets, including the determination of the interest of internal and external users in information, identification and analysis of factors influencing the pricing process. As a result, further research will make it possible to formulate practical scenarios for making optimal decisions. The study has shown that the use of these tools opens up wide opportunities to improve data collection, analysis, results determination and decision making. It was found that the use of information using artificial intelligence can be useful for business entities, tax consultants, tax authorities, international organisations and other users interested in optimising the processes of analysis, control and rational decision-making based on large data sets. The study of the potential application of the latest technologies and artificial intelligence to the entire process of transfer pricing and transfer pricing application allowed us to identify the stages of control over the compliance of the terms of controlled transactions with the arm's length principle.