MANAGEMENT OF THE FINANCIAL SECURITY OF ENTERPRISES: CONCEPT, MECHANISM AND FEATURES

The purpose of the article is to investigate and reveal the issue related to the concept, mechanism and features of management of the financial security of enterprises. It is noted that the financial security of the enterprise is one of the important components of its successful activity and development. This concept encompasses a set of appropriate measures and strategies aimed at ensuring financial stability, in accordance with the set goals and objectives, and plays an important and special role in the strategic management of the enterprise. According to the results of the study, it was established that the financial security of the enterprise is determined by its ability to cover financial obligations without losses and damage to the business. The financial security management mechanism includes financial planning and control, financial control and audit, risk management and financial analysis. These aspects are aimed at effective management of resources, identification and reduction of risks, and ensuring the stability of the company's financial condition. Careful implementation of these aspects helps to ensure the reliability and success of the business in the long term. It is concluded that the management of the financial security of enterprises requires an individual approach, since various industries and types of activity have their own unique financial risks. Global challenges such as pandemics and cyber threats highlight the need for digital asset protection and ethical management to ensure sustainable development. Developing and implementing data protection and cybersecurity strategies are becoming critical to avoid potential financial losses and reputational damage. It was determined that in the future it is expedient to research the latest technologies and analytical tools to improve risk management mechanisms and ensure the stability of the financial condition of the enterprise, to analyze the effectiveness and adaptation of legal norms and standards in the field of financial security, taking into account modern challenges and trends, to improve existing strategic approaches and management tools financial risks in order to ensure the stability and profitability of the enterprise, as well as study specific cases in practice regarding the successful or unsuccessful management of the financial security of enterprises to identify key factors affecting its performance and the development of the enterprise.