A COMPREHENSIVE APPROACH TO CRISIS MANAGEMENT AND SUPPLY CHAIN MANAGEMENT FOR SUSTAINABLE ECONOMIC DEVELOPMENT

Introduction. In the current context of global challenges and economic system instability, the relevance of researching crisis management mechanisms is significantly increasing. Economic crises, caused by various factors such as financial instability, political conflicts, pandemics, natural disasters, and military conflicts, can have a substantial negative impact on the development of the state. In such conditions, effective crisis management becomes a necessary tool for minimizing losses and restoring economic stability. One of the key aspects of crisis management is the management of supply chains of business structures. Optimization and stability of supply chains are critical for ensuring their uninterrupted functioning and maintaining economic activity. The integration of crisis management with supply chain management can significantly enhance the effectiveness of both processes and contribute to sustainable economic development. The lack of a systematic approach to integrating crisis management and supply chain management limits the potential for effective crisis response and the creation of resilient economic systems. The aim of the article is to analyze existing approaches to crisis management and supply chain management, as well as to develop recommendations for their integration to ensure sustainable economic development. Materials and Methods. The study utilizes methods of system analysis, comparative analysis, and synthesis of scientific literature to examine existing approaches to crisis management and supply chain management, including the works of John Elkington, A. Henriques, J. Richardson, C. Carter, and D. Rogers. Results. The study proposes a conceptual model of Sustainable Supply Chain Management (SSCM), based on the principle of the Triple Bottom Line, considering four auxiliary aspects: risk management, transparency, strategy, and organizational culture. Prospects. The integration of crisis management and sustainable supply chain management is key to ensuring sustainable economic development. Further research should focus on developing and implementing practical recommendations for business structures regarding the integration of sustainable practices into supply chains, particularly exploring the interconnection between the environmental and social efficiency of enterprises and their economic performance.