CONCEPTUAL MODEL OF PERSONNEL MOTIVATION MANAGEMENT IN CONSTRUCTION ENTERPRISES

Introduction. The innovative activities of construction enterprises are becoming increasingly important. All innovations primarily depend on the people who develop, implement, and disseminate these ideas. In this regard, there is a need to carefully consider the provision of proper working conditions and the use of effective principles for motivating personnel, as these are crucial for the successful implementation of innovations. The results of personnel performance directly impact the success of the enterprise, especially during the implementation of innovations. Human resource management departments must take into account the best personal and professional qualities of employees, their knowledge, qualifications, skills, intuition, and creative approach to ensure effective motivation. It is important for each employee to understand the value of their contribution to the collective work, feeling significant not only for achieving their personal goals but also for the strategic objectives of the entire organization. This awareness fosters responsibility, engagement, and enhances productivity, particularly during the implementation of innovative solutions. It creates a sense of belonging to the company's shared mission among employees and ensures a sustainable drive towards achieving high results. Objective. The aim of the research is to develop a conceptual model for managing employee motivation in the context of innovative activities within construction enterprises. Materials and Methods. The materials for this research include the works of domestic and foreign authors engaged in scientific and practical studies in the field of human resource management, particularly concerning innovative methods of employee motivation. In conducting the research, the following scientific methods were applied: theoretical generalization and grouping to identify the characteristics of human resource management in innovative enterprises; analysis and synthesis to determine the specifics of human resource management; theoretical generalization for studying and systematizing theoretical approaches to the researched problem; and logical generalization of results to formulate conclusions. Results. The scientific article examines key aspects that must be considered for a comprehensive evaluation of the work of employees in construction enterprises. It identifies the main tasks of human resource management for companies producing complex and specialized products. The essential steps to enhance the efficiency of construction enterprises are clarified. The characteristics of human resource management in innovative enterprises are outlined. A conceptual model for managing employee motivation in the context of innovative activity within construction enterprises is proposed, aiming to optimize two key aspects influencing their operations: the interests of the enterprise as an economic entity and the interests of employees as potential consumers of the products.