MODERN APPROACHES TO RISK MANAGEMENT IN THE CONSTRUCTION INDUSTRY BASED ON DIGITAL TECHNOLOGIES AND ADAPTIVE ECONOMIC MODELS

Introduction. The construction industry is one of the most risky areas of the economy, since the implementation of construction projects requires significant capital investments, a long time and depends on many external factors. Traditional methods of risk management, such as insurance and reserve funds, often do not meet the current demands and needs of the industry. In this regard, there is a need to apply new approaches to risk management based on digital technologies and adaptive economic models. Purpose. Investigate modern approaches to risk management in the construction industry based on digital technologies and the use of adaptive economic models. Materials and methods. The comparison method is used to analyze different approaches to risk management in construction, in particular, traditional methods and modern ones based on digital technologies and adaptive economic models. The method helps to identify the advantages and disadvantages of each approach, to evaluate their effectiveness and to determine the most flexible and adaptable to market changes. The method of analytical search and generalization is used for in-depth study of scientific literature, practical research and introduction of modern technologies of risk management in construction. It allows you to systematically consider different aspects of digital technologies and summarize their impact, which contributes to the formulation of effective strategies for the industry. The systematization method is used to organize the collected information and classify risks (economic, technical, environmental, social) and systematize digital technologies and risk management models. The results. The study found that the implementation of modern digital technologies, such as BIM, Big Data, Internet of Things (IoT) and artificial intelligence, significantly increases the effectiveness of risk management in the construction industry. It has been established that the integration of these technologies with adaptive economic models allows for the creation of flexible management systems capable of quickly responding to market changes and minimizing the impact of various risks on project implementation. This approach provides more accurate planning, optimization of resources and increases the level of security. Discussion. Further research can be aimed at developing specific methodological recommendations for the implementation of adaptive economic models and digital technologies in various types of construction projects. In addition, it is promising to study the possibilities of using the latest technologies, such as blockchain and augmented reality, to further increase the level of efficiency and transparency of risk management in construction.