CLASSIFICATIONS OF THE MAIN COMPONENTS OF COMPETITION IN THE GLOBAL MARKET OF INFORMATION AND COMMUNICATION TECHNOLOGIES
Journal: International scientific journal "Internauka." Series: "Economic Sciences" (Vol.2, No. 89)Publication Date: 2024-09-30
Authors : Zavhorodnya Elizaveta; Melnyk Tetyana;
Page : 81-88
Keywords : ICT sector; ICT companies; competition; competition subject; information and communication technologies market; research institution;
Abstract
Introduction. In the global ICT market, analysing the competitive environment and organising its elements is important for making informed decisions and strategic planning. Purpose. Accordingly, our study is aimed at expanding the theoretical concept of competition in the global ICT market. The main research methods used include analysis, synthesis, graphical (namely, tabular), abstraction and generalisation. Results. In particular, the article presents the authors' attempt to define the subjects, objects, items, and means of competition in the global market of information and communication technologies. In addition, we have characterised and proposed the authors' classifications of competition subjects in the ICT market, classifications of ICT companies, classifications of ICT research institutions and ICT sectors. Thus, we have classified the ICT market players by geography of influence, role in the innovation process, influence on ICT policy and development, type of interaction, type of contribution, and organisational affiliation. To classify ICT companies, we applied the following criteria: product/service portfolio, target market, revenue model, geographic coverage, size and scale, customer engagement practices, product lifecycle stage, and partnership ecosystem. In developing the classifications of research institutions, we took into account the characteristic aspects of global ICT R&D practices, such as ownership, sectoral affiliation, sources of research funding, organisational structure and types of collaboration. The classification of ICT sectors, in turn, is based on the main economic activities, geographical coverage, growth rates, investment focus, degree of innovation and market demand. The conclusions provide a brief summary of the main ideas and indicate promising areas for further research.
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