DIGITIZATION AS A COMPONENT OF DIGITAL TRANSFORMATION AND SUBJECT OF SCIENTIFIC DISCOURSE

Introduction.The transition of modern organizations to the era of digital capabilities leads to the need to digitize management processes, introduce digital products in the order to meet market demand. The digital economy sets the vector along which socio-economic systems of the micro-, meso-, and macro levels will develop in the long term. This calls for research and a comprehensive analysis of the processes of digital transformation and digitization. In this regard, the work is devoted to the study of the issue of digitization as a subject of scientific discourse. Purpose of this work is to carry out a theoretical analysis of the essence of the concept of “digitalization” and determine its place in the processes of digital transformation. Materials and methods. The theoretical basis of this research is the fundamental provisions of economic & management science, theories of technological progress and globalization. The information basis for this research are works of domestic and foreign authors conducting their scientific and practical research in the field of digitalization and technological development of economy, official information resources in Internet. The methodological basis of the study consists of a set of such methods and techniques: induction and deduction; monographic; institutional analysis, analysis of Internet resources, comparative analysis, generalization and abstraction; integrated and systematic approaches. Results. We should note that digitalization is one of the most difficult, complex and understudied transformation processes of the global economy. In this work, a theoretical analysis of the essence of the concept of “digitalization” in domestic and foreign scientific literature was carried out, and its place in the processes of digital transformation was determined. From the point of view of the economic approach, the stages of digital transformation have been investigated. Digital transformation is the process of using digital technologies with the aim of changing the business model and providing new opportunities to increase the efficiency of the company's activities in the order to obtain the profit. It has been established that digitization is the second (optimization) stage of the digital transformation process, which provides savings on further investments by automating business processes and business intelligence. Digitalization is the process of transition of economic activity to a new format, which consists the using of digital technologies and contributes to the optimization of business processes, increasing business revenues and improving the system of communications with consumers, and the digital economy is a set of processes carried out in the economy thanks to information and digital technologies. Perspectives. It should be noted that in each sphere of the economy, digitization has its own characteristics, features and key differences. This aspect must be taken into account when conducting further theoretical and practical research on the development of digitization processes. The direction of digitization of socially important spheres, in particular the sphere of physical culture and sports, is especially relevant. This question is planned for research by the authors in the future.