DIGITAL INNOVATIONS IN PUBLIC FINANCE MANAGEMENT

Introduction. Today, in the period of large-scale invasion, the problems of financial transformation in the context of digitalization as a prerequisite for achieving sustainable development are extremely relevant. After all, society is forced to move to a different level of communication and digitization of operations. In addition, the development of digital finance is a determinant of the development of Ukraine's digital market and its further integration into the EU's digital single market. The development of digital technologies, such as blockchain, artificial intelligence, big data, and automation, can significantly strengthen the control and audit of public finances, reduce opportunities for financial abuse, and optimize decision-making at all levels of government. Such innovations allow to reach a new level of interaction between the state and citizens, ensuring a high degree of transparency and openness of financial transactions. Objective. The purpose of the study is to identify areas for improving the use of digital innovations based on a study of the theoretical foundations and current practice of their implementation in the public sector. The results reveal the economic essence of the concept of «digital innovations», highlight the main trends in the development of digital innovations in public finance management abroad, characterize the current trends in the development of digitalization in Ukraine, identify the main advantages and disadvantages of digital innovations; outline the problems and directions for improving public finance management through digital innovations.