ECONOMIC MANAGEMENT OF INVESTMENTS IN THE CONDITIONS OF INNOVATIVE TRANSFORMATIONS OF THE BUSINESS ENVIRONMENT

Ntroduction. The current stage of development of the world economy is characterized by acceleration of innovative transformations that radically change the conditions for investment activity of enterprises. According to the World Bank, global investment in digital technologies and innovations has increased from USD1.8 trillion in 2018 to USD2.9 trillion. USD in 2018 to 2.9 trillion USD in 2023. This indicates fundamental changes in the structure and direction of investment flows in 2023. Traditional approaches to economic investment management are not effective enough in the context of accelerating technological change and shortening the life cycle of innovation.