APPLICATION OF INTERNET MARKETING TOOLS IN THE MODERN ECONOMY

Introduction. The basics, problems and prospects of using Internet marketing tools in modern conditions are studied. It is found that Internet marketing technologies help enterprises remain competitive, increase the effectiveness of marketing campaigns and contribute to better interaction with consumers. The main emphasis will now be on personalization, interactivity and the use of innovations to attract the audience. The leading role of Internet marketing in the modern economy is determined, it is a key development tool taking into account the directions of digitalization.