Кредитование проектов энергосбережения как перспективное направление банковского маркетинга
Journal: Sociosfera (Vol.5, No. 2)Publication Date: 2014-06-15
Authors : Korokoshko U. V.; Admakina M. P.;
Page : 264-266
Keywords : energy saving; lending; banking marketing;
Abstract
This article describes the perspective directions in the field of bank marketing. In the area of lending to energy saving projects presents examples of successful banking products
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