ORGANIZATIONAL INNOVATION IN THE COOPERATIVE SOCIETIES OF FISH PRODUCTION

This article exposes a theoretical-methodology focus on innovation and analysis of the El Patole Cooperative Society S.C. de R.L. de C.V. In which it is remark that innovation in the productive process is important for the company to be more competitive in the market. In order to assist El Patole to become even more efficient in the volatile commercial activity in which the company develop and continue to offer their products.