Scientific interpretation of the information media genres

The author pays attention to the analysis of different criteria, concerned with nature, architectonics and differential features of information genres, actual for humanities, and gives the proposition of their perspective investigation in the terms of medialinguistics. Firstly, traditional, modern, discussive aspects of the professional examination of the genre categories in the functional stylistics, medialinguistics, communicative linguistics are interpreted in the article. The motivation is based on the extra- and intralinguistic features of media information genres ? primarily from focusing on the content, formal and thematic characteristics of the text to clarifying the functional, communicative dominant of language units. The main idea correlates with the fact that information in the modern world becomes the strategic resource of forming of language mass consciousness. That's why especially information genres within the nature of communication have variable dynamic characteristics, that are changed from text to text and realize the influence on the functional development of the literary language. It is outlined by the author as the great perspective of modern linguistic genre theory.