Kinds of hate speech by stygmatized objects in modern Ukrainian society

The article is devoted to the hate speech in media. The author distinguishes and describes in general its types depending on stigmatized objects, i.e. those social groups which various prejudices of Ukrainian society of the beginning of XXI century are directed against. They are also the targets of different discriminative practices including those embodied in verbal forms in the Ukrainian vocabulary fixed in dictionaries as well as in colloquial speech and texts. Though it was proved that discriminative practices are similar for any persecuted object, but the thematic context, formation history, means of their verbalization vary and are determined by the type of target stigmatized group. Thus the proposed descriptions are to make these prejudices more visible, to ease their identification and as follows their deconstruction and refutation for societies and investigators. One must admit that there are only two kinds of prejudices really recognized and studied in Ukraine. These are ones directed against women (researched by H. Starostenko, L. Stavytska, O. Taranenko) and national minorities (monitored in Ukraine mainly by media experts not scientists). The author includes to the sphere of linguistic interests many other types of hate speech, which has stayed out of sight in Ukrainian linguistics till now. There have been distinguished discrimination languages entries and speech practices against social groups selected on the basis of gender (women, sexual minorities, modern men ? is forming just now), age (children, senior people), health (physical and mental: people with limited abilities), look, beauty (people whose look differs from an actual standard), social status (too rich, too poor, some professions), home location (in Ukraine relevant are dichotomies "village ? city", "capital ? province", "downtown ? outskirts"), matrimonial status (singles, divorced women, children from a single-parent family). The investigation is based on the Ukrainian explanatory dictionaries and analysis of the raw material extracted out of the Ukrainian Internet mass media texts and Internet colloquial speech of 2000th.