ASSESSMENT OF REPUTATION OF THE REGIONAL POWER REPRESENTATIVES OF THE POWER AND POPULATION (ON THE EXAMPLE OF THE SMOLENSK REGION)

The article presents the results of sociological research to assess the reputa- tion of the subjects of the regional power by the population and representatives of the power in the person of the public civil servants of executive authorities (on the example of the Smolensk region). The analysis of changes of level of an assessment of reputation by citizens in dynamics of 2012?2014 is carried out; assessment indicators by citizens and the power are compared; level of a self-assessment of the public civil servants is determined. Identi? ed gap in assessing the reputation of the main subjects of its formation: in comparison with the population, civil servants assess the reputation of the different levels of the power much better, thus the level of self-standing power is also quite high. The conclusion about the need to consider baseline assessment of reputation, its correlating baseline, according to both the population and the power, to improve the targeting of reputation management