TRANSFORMASI SELEBRITI MENJADI POLITISI: URGENSI PERSONAL FRONT DALAM RANAH SOSIAL

This article aims to analyze the recent phenomenon of celebrities’ transformation entering political arena using Bourdieu’s habitus, field, and social capital theoritical framework and the role of mass media to shine celebrities as stars in the entertainment field which they use impression management to preserve their position. The subjects are Desy Ratnasari and Angel Lelga, the two phenomenal artists who recently transform to political field. This article is using qualitative approach with descriptive case study. Using Bourdieu’s habitus theoritical framework, this article will begin with the explanation of habitus change from Desy Ratnasari and Angel Lelga before entering entertainment field until enter it and their transformation to political field. Within that process, there is mass media which let the society (fans) get to know them. The result is agent with more abundant capital accumulation tend to win the battle and vice versa. It explains how Desy could manage to win the votes to be a member of legislature, while votes for Angel Lelga were insufficient.