A STUDY ON CUSTOMER PREFERENCE TOWARDS ACCORD ADVERTISING AGENCIES, CHENNAI

Accord advertising agencies private limited is a creative, Dynamic and result oriented advertising agency that specializes in producing spectacular campaigns that are guaranteed to grab attention. Customers need information about various goods and services, due to ignorance, a consumer may purchase an inferior product, pay high er prices or Even not known that the existence of product. Media has vital role in the process of advertising communication. Effective advertising helps to carry the information to the right candidates. The scope of my study restricts itself to the analysis of customer preferences, perception. There are many other Advertising Agencies available but my study is limited to major players of Advertising Agencies leaving behind the others. The scope of my study is also restricts itself to Chennai region only