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GREEN AN EMERGING COLOUR AS A SOLUTION FOR AN ENVIRONMENT

Journal: International Journal of Management (IJM) (Vol.6, No. 1)

Publication Date:

Authors : ; ; ;

Page : 27-35

Keywords : Iaeme Publication; IAEME; Management; Business; IJM; Environment Safety; Environment Protection; Green Business; Green Marketing;

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Abstract

India an emerging country with enormous economic an d population growth worldwide in the second half of the twentieth century have threatened the health of the planet - ozone depletion, climate change, depletion of forest cover, fouling of natural resources, and extensive loss of biodiversity and natural habitats. Green revolution , going green, environmental protection, sustainable life style, sustainable development, protecting our earth and many more has become a natural phenomenon in our everyday life. Green marketing is a tool used by many companies in various industries to follow this trend. In many aspects, producing goods and services will provide harm to our natural environment.

Last modified: 2016-05-31 15:23:46