GREEN AN EMERGING COLOUR AS A SOLUTION FOR AN ENVIRONMENT

India an emerging country with enormous economic an d population growth worldwide in the second half of the twentieth century have threatened the health of the planet - ozone depletion, climate change, depletion of forest cover, fouling of natural resources, and extensive loss of biodiversity and natural habitats. Green revolution , going green, environmental protection, sustainable life style, sustainable development, protecting our earth and many more has become a natural phenomenon in our everyday life. Green marketing is a tool used by many companies in various industries to follow this trend. In many aspects, producing goods and services will provide harm to our natural environment.