DECISION MAKING OF CONSUMERS IN THE CONSUMPTION OF WEDDING SERVICES WITH SPECIAL REFERENCE TO FEMINA HOTEL

The first bond of society is Marriage. Marriages in India are considered a sacred occasion and are celebrated grandly. Wedding industry has received more attention in the recent past in India and it going to be very big. This industry was build to let consumers fulfill their dreams and desires of obtaining their ideal wedding. People in Trichy have become very style conscious and they want to give their best on their wedding. The rise in affluence has transformed the Indian wedding into a lavish affair. This shift has induced many star hotels to introduce wedding services in their hotels.